real,- Member of METRO GROUP
METRO GROUP is one of the leading groups in international and retail trade, being ranked third in the world. METRO GROUP is currently present in 33 countries, with over 2,100 stores and around 290,000 employees.
METRO AG is the corporate strategic management firm that owns several sales divisions, each independent from one another:
• Metro/Makro Cash & Carry
• Media Markt, (retail store specialised in electronics)
• Saturn (retail store specialised in electronics)
• Galeria Kaufhof (a chain of stores organised in help-yourself counters)
Each of these divisions benefits from the experience in retail market and the innovative strength of the entire group.
The group owes its high efficiency services to the companies of METRO GROUP, which gathers in one place services for all directions of sales. Among others, these services includes aquisitions, logistics, information technology and finance.
real,- a successful brand
Within the METRO GROUP, real,- hypermarket is the successfull concept of self-service in a large retail space.
The real,- hypermarket concept enjoys success because it combines easy customer access to products, the overall generous size of the space, a clear structure of the wide range of products and competitive prices.
Within a space of sales having a surface of 6000-10000 square meters the client quickly and easily finds all products for daily use, from food, to appliances and clothes.
Each day, millions of customers in Germany are doing their shopping here, and over half of them come to shop at least once a week.
The real,- chain stores includes 329 stores in Germany and 109 abroad.*
In the hypermarket segment, real,- holds a leading position on the market, both in Germany and abroad.
* Information valid on April 30th 2010