Real strengthens market position by acquiring Wal-Mart Germany and GĂ©ant Poland
The Real sales division considerably strengthened its position both in domestic and international markets. By entering the market in Romania, and acquiring the competitors Wal-Mart in Germany and GĂ©ant in Poland, the company bolstered its long-term competitive position. Sales at Real, including Extra, climbed by 4.6 percent to € 10.4 billion. EBIT at Real totaled € 45 million compared with a loss of € 12 million in the previous year. An earnings contribution of € 44 million was related to the repositioning of Real, including the acquisitions of Wal-Mart in Germany and GĂ©ant in Polen. This figure also includes expenses of € 28 million for intra-group provisions.
The network real build in Romania includes in this moment nine Hypermarkets, 4500 employees, and the turnover for 2006 raised up to Euro 82 millions.
‘‘In 2006, we had the great achievement to open 8 real,- hypermarkets in only 10 months, after entering the Romanian market, although initially a smaller number of stores was planned. The success that we had in the cities where we are already present: Timisoara, Constanta, Oradea, Sibiu, Craiova, Satu Mare, Brasov, Tg. Mures and Baia Mare has determined us to speed up the rhythm, so that by the end of 2008 to have 21 real,- hypermarkets running in Romania” stated Mr. Tjeerd Jegen, Managing Director real,- Hypermarket Romania
METRO Group is one of the most important international retailing companies. In 2006 the group reached sales of about € 60 billion. The company has a headcount of some 270,000 employees and operates about 2,400 outlets in 30 countries. The operating business is performed by the sales brands which operate independently in the market: Metro/Makro Cash & Carry – world market leader in cash & carry wholesale, Real hypermarkets and Extra supermarkets, Media Markt and Saturn – market leader in consumer electronics centers in Europe, and Galeria Kaufhof department stores.